Currently this edit is a very basic version of what the final product will look like as the footage is unedited and there are no effects or transitions. In order for my clips to appear more like a trailer, I will need to add elements that allow me to conform to stereotypical trailer conventions so that I can capture audience interest.
One important element I will add is the music, as music helps to tell the audience how to feel and sets the tone of the trailer. The music I will use will be eerie and slow to help build suspense and communicate to the audience that they are watching a horror trailer. This will help them understand what to expect out of the product and makes the teaser trailer more engaging to watch.
Another important element I will add is voice overs. Voice overs are often used in trailers as they are effective in communicating to the audience the plot of the product without needing to include long scenes. They also allow for more visuals to appear during in the voice over so that the trailer can keep the audience engaged in what is being advertised.
I will also add black screens with text that addresses the audience. These are stereotypically used in order to break up the trailer so that the pace remains consistent whilst building excitement. Including these will allow me to better conform to common trailer conventions so that it is better communicated to the audience what genre I am portraying. This will also allow me to better follow the tropes of a teaser specifically, as teasers never reveal exact release dates, using the black screen will allow me to tell the audience a rough release period to begin building excitement ("coming this halloween').
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